In anticipation of the 2020 College Football season, Cheez-It introduced its newest Cheez Geek: Coach Curd. And he’s gone to absurd lengths throughout offseason to age and prefect his team of wheels to be their cheesiest, crunchiest selves. And now he’s ready to show the world just what type of squad he’s working with. So naturally, he kicked off the season with an impassioned pregame speech.
Pre-Game
Press Conference
Tunnel Walk
MVP
To extend the campaign and drive engagement online, we captured additional content on shoot day.