We helped Nutri-Grain embrace morning chaos by launching a new campaign and visual identity: Come Prepared. In their first spot in seven years, Nutri-Grain isn’t promising to save your mornings, but it will help you get real fruit and whole grains into the bellies of precocious kids.
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Our new Vis ID showcased Nutri-Grain's real fruit and whole grains in a fresh and thumb-stopping new design.
The dynamic new look with increased taste-appeal was applied across all channels, including nutri-grain.com and the brand’s first ever Instagram account.