We all have an inner voice that guides our decisions. We brought that voice to life by creating The Muse. Actress Venida Evans takes on the role to encourage people that buying IKEA is a smart decision.
Chocolate
Dresser
Workout
Cupcake
We created a bedroom inside a giant iconic IKEA box. Passers-by could walk in and experience IKEA's smart and stylish design, with opportunities to get great ideas from The Muse via telephones that hung on the wall.
Toilet Training
It's always a good idea to have an extra slip cover. Especially when you have a toddler in the house.