When you were growing up, did you ever wonder where all the colors of Froot Loops, the most colorful cereal, came from?Because I did. So naturally it was a dream opportunity to create an immersive AR experience where kids could explore the origin of each color in Froot Loops World where logic is “flipped on its head”, and binge on a full episodic series of quests.
Starting from scratch, we imagined 6 color sectors within Froot Loops World, the frooty characters that lived in them and the journeys our heroes would face alongside Toucan Sam. Each “Color Quest” had to feel unique while still being a part of the larger Froot Loops World.
We began by redesigning the iconic Toucan Sam and his Froot Loops World into an immersive, 3D format. Kids could use their smartphone to scan the back of the Froot Loops box to launch a colorful AR experience on their breakfast table.
After being welcomed by Toucan Sam, the viewer could explore the 6 colorful lands of Froot Loops World in AR and meet Froot-Loops-inspired creatures.
Froot Loops fans could collect all 4 limited edition packs to complete their very own Froot Loops World map.
Green, Blue, Orange, Purple, Yellow, Red
A :15 gave viewers a taste of all the fun stuff happening in Froot Loops World, and drove awareness.
Parents could download coloring pages of Froot Loops World on Pinterest.