Society stigmatizes women because they have periods. What if, instead of treating periods as some terrible affliction women should be ashamed of and protected from, we treated them like the naturally occurring, no big deal that they are?
Our Global Platform Idea for Kotex won in a competitive pitch between various Ogilvy offices from around the world. In partnership with Ogilvy's sister agencies in Australia, Russia, and Argentina, we produced integrated regional campaigns focusing on real women who are out there owning it... period or not. As a result of our campaign, U by Kotex is now the #1 selling brand in Australia.
Awards Recognition
2019 – WARC Effective 100: Ranked #39
2018 – Australian Effie Awards GOLD – Health and Wellbeing
2018 – Australian Effie Awards BRONZE – Most Original Thinking
2018 – Australian Effie Awards GOLD – Insight and Strategic Thinking
2018 – IPA Effectiveness Awards – Bronze
2018 – APAC Effie Awards Finalist – Healthcare
2018 – APAC Effie Awards Finalist – David vs Goliath
Swimming
Events
We partnered with Broadly to feature local Australian woman who are achieving their dreams, period or not.
We connected with women on social by featuring real women and their accomplishments, period or not.